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Since the Web is a
vast connection of millions of computers all over the world, this is one
of the most frequently asked questions. In fact, you're right: What good
would it do to have a "billboard" in space if nobody saw it? There are
4 basic methods for promoting your site:
1. Abortion Clinics
OnLine Internet Directory
ACOL is a specialized listing of abortion facilities by State, then
City. By having us develop your HomePage, you are instantly and automatically
listed in this directory which already has an vast audience on the Internet
via search engines and links with other similar sites. Some Search Engines
take from 1 week to several months to index your site. Many Search Engines
are charging hundredsof dollars to be listed. That's already done for
Abortion Clinics OnLine. Consider the Internet to be like the Wild Wild
West. Wouldn't you rather venture out into it in with a wagon train rather
than by yourself on a horse?
2. We REGISTER
your site with Search Engines.
Search Engines are searchable databases developed by corporations
and internet providers. There are hundreds of these, but there are about
10 generic ones that are the most widely used: AltaVista, Lycos, HotBot,
WebCrawler, Excite and Yahoo, to name a few. We will register your site
with the most popular search engines. This is a complex process and takes
special skills to get noticed. It may also take up to several months for
your web address to appear in some engines. That's why it's important
for you to have the immediate exposure of being listed in Abortion Clinics
OnLine which is already registered with these Engines.
3. We LINK Abortion
Clinics OnLine with other similar sites.
The term "surfing the Net" comes from the ability to jump from one
Internet site to another because sites have LINKS to other sites. We continuously
research our companion market on the Internet and make other sites aware
of our site in the hopes that they will create a LINK from their site
to ours. Again, this takes persistence and skill to promote our site to
the appropriate people. For instance, our abortion clinic clients are
listed in Abortion Clinics Online and ACOL is also listed on other sites
such as the Feminist Majority Foundation
site (http://www.feminist.org), which is real popular, and other abortion
rights and women's health sites.
4. You promote
your site in your promotional materials.
Another important factor is for you to include your WebAddress on
your stationery, business cards, brochures, Yellow Pages and other advertisements.
This will alert the netwise public to the fact that you are a progressive
company in tune with the latest technology. People who see your advertising
and need more detailed information (even in the middle of the night) can
immediately access your site for instant gratification. Therefore, when
a patient calls you for an appointment, she's already gotten good facts
about your clinic and your procedures. Conversely, phone inquiries can
be directed to your Web Site for additional information about your procedures,
prices and policies.
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Asked Questions | Advertising Rates | How
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